WHAT’S THE IMPACT OF NOT INSTALLING AN SSL CERTIFICATE? by a contact form or an online purchase) remain safe, secure, private, and virtually un-hackable. This “link” ensures that all data submitted on a website (e.g. In case you’re unfamiliar, SSL (Secure Socket Layer) is the standard security technology for establishing an encrypted link between a web server and a browser. That said, Google is the big gorilla in this space and they have chosen to push their weight around in this fashion as such, most website owners are choosing to capitulate vs face the loss of customers and the stigma that goes along with being “Not Secure” online. Given that Google is THE dominant player in both internet search and web browsing, this is a significant blow to any website/business-owner who does not want to spend an additional $225-$350/yr fee for an SSL certificate. It labeled non-https sites (which represents 82% of the internet) in both its Google Chrome browser as well as in Google search results.

In what is quite likely the most significant (and equally the most unfair) move in internet history, Google began labeling any site that is not HTTPS as “Not Secure” in 2017.

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